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emotional motivators

The Hatfields and the McCoys, the secret war between emotion and information in your messaging

The Hatfields and the McCoys, Montagues and the Capulets, Captain America vs. Iron Man. History Is full of conflicts that have pitted one faction against the other in an epic battle over who said what to our Neville at the Christmas get-together. But few people talk about the age-old conflict between emotion and information in messaging. And it’s one of the most important elements of any communication, especially a marketing… Read More »The Hatfields and the McCoys, the secret war between emotion and information in your messaging