Design
You beguile and intrigue, they explore and discover. And if you’ve designed it right, they remember what you’ve told them after you’re done.
It’s in knowing how to do that that you find the adventure.
Illustration
Illustration is narration with pictures. An illustration shouldn’t only retell the story it illustrates, it should enhance the story. The pictures should tell more of the story than the words can do alone.
Stories
Its the integration of writing, design, media, and everything else that makes a story work. Lose sight of that at your own peril. But, use it right, and you’re out there on the edge where only the brave dare walk.
These are samples I’ve written, designed and/or illustrated.
- Design
- Illustration
- Stories
Threedom Campaign
The Threedom logo was designed to encapsulate the spirit of adventure and rebellious freedom embodied in the innovative ideals of Team3, an inter-agency advertising group. Wall posters, designed in that same spirit, display the ideals that the team is built around.
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WSU Outreach Poster Campaign
A simple, clean design that allows the viewer to focus on the stories told by these members of WSU’s alumni. This poster series was developed to help educate the community about the various programs provided by WSU to help students and prospective students overcome life-problems and obtain the education they want.
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Bill Good Long-form Journey Letter
Writing as a traditional long-form direct mail piece, this marketing mailer is designed to keep the reader’s attention through continued engagement.
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WGU – “She was the Swan” Series
These print ads use an emotionally charged story to tell why the narrator’s life events are more important than the demands of an inflexible school schedule, and how WGU solves that problem.
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WSU Waldo 2011
The tastes of a new generation are represented in the vibrant. modern attitude captured in this re-imagining of Weber State University’s mascot: Waldo.
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eWater Solution Identity
eWater Solutions wanted an identity that captured the spirit of its emerging environmentally-friendly clean product. This identity combines iconic representations of the product with symbols of the natural environment the product helps to protect
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Arrival 3D Website
Arrival 3D needed to find a way to reach audiences that ranged for large factory settings that needed accurate laser-mapped representations of their manufacturing facilities to the just beginning entrepreneur who wanted a 3D printout of their new product. The solution was simple interface that served as a hub, allowing users to move to more detailed information dependent upon their individual need.
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Behonte Identity
Behonte Combativos, a mixed martial arts academy, needed to find a way to represent the combination of their progressive approach to martial arts training with the deep traditional roots their school draws upon. This combination of traditional and modern design styles capture that feeling.
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Shau-bai Volume 2: The Grand Leviathan
The cover to the second edition of “Shau Bai and the Adventure of the Tattooed Man”, a comic book. This illustration features the hero in one of his magical manifestations.
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Cinder & Tears
An inset illustration that decorates the cover of a short book of poems.
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“It’s Your Turn” Game Direct Mail Series
Illustrations for this mailer and series of postcards were created to bring a playful feel to the pieces that helps the audience feel more involved with the message they convey.
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Get Into Weber Annotated Wire Frame
This lead-generating website required a well thought out user experience to drive response. An Annotated wireframe tracks the website’s multiple features from the user's point of view and details how each feature will contribute to leading the user through the site to the desired goal.
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Bright red 57’ Chevy BelAir
The illustration for this die-cut post card was created to appeal to an audience of vintage car restoration enthusiasts, Wyotech’s target market.
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IBMC Time Management Calendar Mail Series
This six-month calendar catches the interest of its audience with tips on managing a busy life.
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Shau-bai Volume 1: Gwang-syau’s trap
The cover to the first edition of “Shau Bai and the Adventure of the Tattooed Man”, a comic book. the illustration features the heroine in an intentionally compromising position.
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Bill Good Identity Option 1
Reinventing their image in a way that would capture the feel of their cutting edge approach to marketing was an important part of this re-imagining of the identity for both their primary business identity and Gorilla, the identity for their Saas Marketing Software Platform.
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WSU Masters Program Roll-fold
WSU’s Masters programs needed a brochure that combined a sophisticated look that targeted a professional audience with detailed information on each of their individual programs. This brochure design accomplishes that in a simple-to-read format with a young-professional look.
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NCU Microsite
This microsite was designed to pull the visitor into an impressive experience. It maximizes usability by keeping the visitor involved in a single interactive setting as elements change within the page in response to the users actions.
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Art Institute DM Campaign
This series of program-focused direct marketing surveys targets its audience by specific interest, and relies upon a “follow your passion” message to resonate with its life-style driven audience.
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WSU Messaging Platform
Marketing for a large university requires a thorough understanding of its multiple audiences and messaging that speaks to those audiences in a way that they can relate to. Weber State’s new messaging platform outlines an audience-based messaging approach for the university’s marketing communications.
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Team Three Posters_2019
Designed to sound like the advice of a veteran boxing coach, this series of posters was developed to illustrate the values of a new agency team
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WGU 20th Anniversary Campaign
This neo-modernist logo and the marketing pieces developed to mirror its spirit were developed for the university to use as they announced their twentieth year as a higher-education provider.
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DM Red Book
Writing and designing for direct response requires a different approach to messaging than most traditional marketing platforms. This book serves as a primer outlining best practices for both direct response design and copywriting for incoming creative staff.
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2-color Full Sail Marketing Package
A 2-color series of direct-marketing pieces targeted at a young audience interested in studying visual arts and broadcasting from this well-known institution.
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Get Into Weber Portal
This web portal is designed to target a young adult audience, capturing their attention and leading them through the referral process to become a new lead.
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Snow Owl Illustration
This 3-D Illustrated book cover shows the book’s heroine as she stands to meet the heart of the storm.
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WGU Indiana Car Wrap
WGU Indiana wanted a way to effectively portray the university's brand while capturing the imagination of the ever-changing highway audience.
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WGU Night Owl T-shirt
This reimagining of WGU’s Night Owl mascot highlights the versatility of the new illustration style.
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I’m Just Telling Stories Website
I’m Just Telling Stories, the original website, captured the spirit of the artist's design style. It also effectively integrates informational content with samples of the artist’s finished work in three separate areas of creative expertise.
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Jessica’s B-day Announcement
Jessica wanted a fun and exciting way to announce her upcoming birthday celebration at a local movie house. This design incorporated not only the dates and times but a representation of her spirit animal—Champagne the Moose.
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eWater Solution Website
eWater Solutions needed a web portal that introduced the benefits of the emerging cleaning product in a way that was informative while illustrating how effectively the product could work to improve impact on the natural world.
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WGU Sage Bobblehead
This 3-D representation of WGU’s mascot—Sage, the night owl—refreshes the look of the mascot in a fun and imaginative way.
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Tsai: A Sample Book
A hand-bound small edition book that showcases samples my own figurative work and featured the character “Tsai” (my Mandarin surname) in brush-style calligraphy as its logo.
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The Fortune Teller
These 3D illustrations feature Ywan-shang, also known as “The Fortune Teller”, the narrator of Tales from the Fortune Teller, a manual of core rules for Illusion, the fantasy role-playing game.
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Pretty Creepy Logo & Illustrations
The logo and illustration for the Pretty Creepy series of books and short stories are designed to reach a young-adult audience with a combination of both the whimsical and the creepy.
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Rise Personal Training Identity
The identity of Rise Personal Training embodies the ideal of the company—we can all strive to rise through personal adversity to become a better version of ourselves.
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BPC Rebrand
BPC needed to reinvent their visual identity to better represent themselves to their expanding national-level audience.
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PC Athletic Fund-Raising Brochure
Presbyterian College had reached the public phase of its efforts to raise funds for expanding its athletic facilities and wanted to present its case using a new, contemporary approach to its visual branding.
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